Fundamental of Marketing


Marketing Force became one of the most successful tool in advertising & Branding any kind of business. It’s the appropriate time to invest into the marketing Field and know the basic Concepts of Marketing world. The core of this course is awareness of Marketing Sector Techniques & Fundamentals, and how to reach targeted customers easily in a professional ways.

In this course we will discuss the most popular Marketing channels used by the targeted customers In order to reach potential customers, and how to create an integrated marketing plan putting in consideration the popular principles of marketing which will increase the ROI for any type of business.

Learning Objectives

Upon completion of program, you'll be able to

  • Be aware of Main Marketing Channels
  • Understand how using Marketing Tools & Techniques can achieve your business goals.
  • Aware of Marketing Principles & Fundamentals
  • Create a Marketing plan
  • Knowing of Marketing Process
  • Manage & Monitor any Marketing Activity
  • Aware of Marketing Mix Method

The course is geared towards Marketing Business learning and uses participatory approaches as much as possible. A variety of methodologies will be used, including presentation, discussions, group work, video discussions, question and answers, practical sessions (hands-on practice), small and large group exercises, and simulations.

Learning Media and Formats
  • Presentation & Online case studies
Who Should Attend?
  • Junior Marketer
  • Senior Marketer
  • Business Development Manager
  • Business Owner